Today one of the headlines from MSNBC puts this little startup named "23andme.com" into the public eye. The news pundits claim that this little company is actually a "biotech," but I disagree. The apparent business plan for this company is to provide novel and helpful technologies for you, their customer, to understand your personal genome. That's fun, just like in the blockbuster movie "Gattaca," you can share your genomic inequities with your future girlfriend or boyfriend. Although, once they find out that you have a genetic marker for a debilitating disease, they will likely not choose you as a mate. Thus begins the Age of Eugenics. This company, 23andme, caught my attention because it received $4,000,000 (million) US dollars from our most favorite public company, Google. Apparently this $4M is just pocket change for Google, otherwise why would it fritter it away on such a bad business plan? What you may not know is that the co-founder of "23a...